Thai Real-estate Sector Gears Up To Cash In As 2023 Nears End
As 2023 draws to a close, the Thai real estate sector is gearing up for a surge in activity. The final quarter of the year is witnessing a flurry of developments, as property developers launch aggressive campaigns to tap into changing consumer spending habits.
Prasert Taedullayasatit, CEO of Ananda Development Public Co Ltd, highlights the exceptional activity in Thailand's property market during the year's last quarter, largely attributed to a return to more typical spending patterns. In response, developers are leaving no stone unturned, actively engaging with consumers through events and robust marketing efforts.
More than 20 projects in prime locations have joined this initiative, providing customers with opportunities to win weekly prizes, and even the chance to acquire an Ora Good Cat GT electric vehicle. For example, Pruksa, a property developer, not only offers significant discounts but also a chance to win one of three Tesla Model Y cars.
Sansiri is running a campaign, offering reductions of up to 7 million baht on ready-to-move-in houses and condominiums. They are also hosting a significant event, the "Museum of YOU," at Siam Paragon, showcasing over 70 projects, including houses, condominiums, and townhomes. One highlight is the Via ARI luxury condominiums in Bangkok's bustling Aree area. Sansiri has also launched a campaign featuring 43 condominium and townhome projects at a real estate fair.
Origin is concluding the year with a strong lineup of ready-to-move-in condominiums in prime locations, with prices starting at 1.29 million baht. They are also offering attractive deals, including discounts of up to 1 million baht.
NC Housing is introducing beautiful houses with unique designs, with prices ranging from 1.83 million to 18 million baht. According to Somnuek Tanthathoedtham, managing director of NC Housing, the consistent demand for ready-to-move-in houses in the fourth quarter, coupled with favorable interest rates, has been driving the market.
Habitat Group believes the late-year market is a critical period for decision-making and selection. They are celebrating their 11th anniversary by offering 11 promotions, including free furniture and a 100,000 baht discount.
AP Thailand is rejuvenating the year-end market with special promotions across 13 projects, including a 0 baht reservation fee, low-interest rates of 1.99%, and a maximum cashback of 5 million baht. This campaign runs until November 30.
SC Asset is marking its "20 Years of Good Mornings" with a variety of special offers. Their "Kingdom of Good" campaign in October, covering several projects, resulted in a booking rate of more than 70%.
In response to the growing demand, the Nation Group is organizing the grand Health & Wealth Expo 2023 from November 9 to 12 at the Queen Sirikit National Convention Centre. The event will feature 12 outstanding properties going under the hammer, offering unprecedented discounts of up to 50%. Interested customers will have the opportunity to bid on up to three properties daily and may also receive other valuable giveaways.
Bangkok Bank Asset Management Company Limited (BAM) will offer various properties at discounts of up to 50% at Booth A17. Additional incentives include free transfers, gift cards worth up to 1 million baht, premium sets exceeding 3 billion baht in total, as well as discount codes and gift cards for online reservations worth a total of 5 billion.
Source: The Nation
