Mission statement

About Us

Welcome to Siam Real Estate, the leading property agency in Thailand. Our mission is to provide the highest quality service to our clients by offering a diverse range of properties and expert advice in the country's most sought-after locations. With a long-standing presence and a team of experienced agents, we pride ourselves on delivering exceptional results and personalized customer service, helping you navigate the thriving Thai property market.

Our CEO, Richard Lusted, is a true industry expert. He is an accredited member of the Thai Real Estate Business School (TREBS) and has also earned the prestigious Certified International Property Specialist (CIPS) designation in 2006, making him one of only a few foreign brokers in Thailand to hold this important accolade. As a member of the National Association of Realtors (NAR), Richard ensures that Siam Real Estate remains professional and capable of handling international transactions.

The Thai property market is largely unregulated, with many brokers lacking qualifications and market experience. At Siam Real Estate, we set ourselves apart by emphasizing professionalism, market knowledge, and a commitment to excellence. Our team of agents is well-versed in the intricacies of the local property landscape, offering invaluable insights and tailored solutions to meet the unique needs of each client.

At Siam Real Estate, we combine old-fashioned principles of personalized customer service with modern technology and innovative solutions to provide a seamless and efficient property buying experience. Our user-friendly website offers a wealth of information, including property listings, market reports, and real-time updates, allowing clients to make well-informed decisions. We invite you to explore our website and discover the exceptional properties and services we offer. Whether you're looking to buy, sell, or rent, our team of dedicated professionals is ready to assist you in navigating the Thai property market.

Our Core Business and Key Offerings

At Siam Real Estate, we offer a diverse range of property sales and rental services that cater to both local and international clients. With a focus on key locations such as Bangkok, Phuket, Pattaya, Chiang Mai, Hua Hin, Ko Samui, Krabi, Phang Nga and Koh Lanta. The agency has established itself as a top player in the country's property market. This report provides an overview of SRE’s market presence across these prime locations.

Property Sale

Siam Real Estate specializes in property sales across major locations all over Thailand, each with unique features and opportunities for investors and homeowners. The agency's extensive portfolio covers a wide range of property types, from entry-level condos to luxury penthouses and villas, catering to various budgets and preferences.

  • Bangkok

    As Thailand's bustling capital, Bangkok offers a thriving real estate market with opportunities for both local and international buyers. Siam Real Estate focuses on off-plan developments from reputable PLC companies, as well as quality resales of existing properties. The agency covers a broad market spectrum, offering properties ranging from entry-level 3 million THB units to luxurious 550 million THB penthouses, such as those at the Mandarin Oriental Residences.

  • Phuket

    Phuket, a popular tourist destination known for its stunning beaches and vibrant nightlife, presents a lucrative real estate market for residential property sales and long-term rentals. Siam Real Estate's portfolio in Phuket includes villas, houses, and condos, with prices starting at 3 million THB and going up to 500 million THB for luxury properties. The agency also handles land sales in the region.

  • Krabi and Phang Nga

    Krabi and Phang Nga are both known for their pristine beaches, lush greenery, and majestic limestone cliffs. Siam Real Estate focuses on land sales in these regions, offering large plots in prime locations suitable for future development or land banking. Additionally, the agency deals with larger villas and oceanfront properties, catering to the luxury segment of the market.

  • Other Locations

    Siam Real Estate maintains a strong presence in other key locations across Thailand, including Hua Hin (HH), Samui, Pattaya, and Chiang Mai. The agency's primary focus in these areas is on new projects and mid-range to luxury resales, ensuring that clients have access to a diverse range of properties to suit their needs.

Our Role of Innovation in Siam Real Estate Business Operations

  • Virtual Property Tours/Viewings

    Siam Real Estate has adopted virtual property tours and viewings, enabling potential buyers to explore properties remotely from the comfort of their own homes. This not only saves time and resources for clients but also provides a unique and immersive experience that is unparalleled by traditional property viewings. Through the use of 360-degree interactive tours, clients can obtain a comprehensive understanding of the property's layout, features, and location, making the decision-making process more efficient.

  • Virtual Property Purchases

    In addition to virtual tours, Siam Real Estate has also pioneered the concept of virtual property purchases, allowing clients to buy properties sight unseen. This innovative approach caters to international buyers who may not have the opportunity to visit Thailand in person but still wish to invest in the thriving property market. By providing comprehensive property information, virtual tours, and expert advice, Siam Real Estate ensures that clients can make informed decisions, even when buying from afar.

  • Instant Messaging with Actual Brokers (Location-Based)

    Siam Real Estate's innovative instant messaging service connects buyers with experienced brokers based on the location of their interest. This feature enables clients to receive real-time, personalized advice and support throughout the buying process, streamlining communication and enhancing customer satisfaction. By connecting clients with brokers who possess in-depth knowledge of the local market, Siam Real Estate ensures that buyers can make well-informed decisions.

  • Vendor Financing

    To provide clients with flexible payment options and facilitate a smoother purchasing process, Siam Real Estate offers vendor financing. This innovative approach allows buyers to purchase properties through a payment plan arranged directly with the seller, without the need for traditional bank financing. By offering this alternative financing method, Siam Real Estate broadens its client base and enables more people to enter the property market.

  • Market Reports and Historical Insights

    Siam Real Estate is committed to bringing more information into the marketplace, empowering buyers and sellers to make better decisions. The agency provides comprehensive market reports for key locations such as Phuket, featuring historical pricing information and trends. By leveraging data-driven insights, Siam Real Estate enables clients to make well-informed investment decisions and capitalize on market opportunities.

  • SRE Website (User-Friendly and Informative Website)

    Siam Real Estate's website serves as a one-stop shop for buyers and sellers, featuring a vast stock of listings and intuitive search functionality. The user-friendly interface allows clients to easily navigate the marketplace and make informed decisions based on their preferences and budget. In addition to property listings, the website provides valuable information on relocation, ownership rules, purchasing processes, due diligence, and more, ensuring that clients have access to all the resources they need.

  • SRE Website (News Section and Real-Time Updates)

    To keep clients informed of the latest developments in the Thai property market, Siam Real Estate features a news section on its website that covers breaking news and updates as they happen. This service ensures that buyers and sellers remain up-to-date with market trends, regulatory changes, and other pertinent information, allowing them to make well-informed decisions and stay ahead of the competition.

The Competitive Landscape of the Industry and Siam Real Estate’s Competitive Strengths

New Competitors with Large Financial Backing

The influx of new competitors with significant financial resources has intensified competition within the Thai real estate industry. These well-funded players have the capacity to invest in cutting-edge technology, marketing campaigns, and infrastructure development, which in turn raises the bar for industry standards. As a result, market information has become more widely available, and the Thai property market is gradually aligning with other international markets.

Siam Real Estate's Competitive Strengths

  • Experienced Agents and Long-standing Presence

    Siam Real Estate's primary competitive advantage lies in its team of highly experienced agents who have been operating in Thailand since 2003. This long-standing presence in the market has allowed the agency to develop an in-depth understanding of the local property landscape and establish a strong reputation for excellence. With nationwide coverage, Siam Real Estate's agents possess unrivaled knowledge of the marketplace, enabling them to provide clients with expert advice and tailored solutions.

  • Incorporation of Old-Fashioned Principles in a Modernizing Marketplace

    While embracing innovation and technology, Siam Real Estate has not lost sight of the importance of personal connections and traditional customer service. The agency incorporates old-fashioned principles into its operations by ensuring that buyers and sellers can easily pick up the phone and speak with their dedicated agent or meet face-to-face for a coffee. This personalized approach sets Siam Real Estate apart from competitors who may rely solely on technology, reinforcing the agency's commitment to building long-lasting relationships with its clients.

  • Adaptability and Flexibility

    Siam Real Estate's ability to adapt and evolve in a rapidly changing industry has been a key factor in its continued success. By remaining agile and responsive to market trends, the agency has been able to stay ahead of the competition and capitalize on emerging opportunities. Siam Real Estate's flexibility allows it to cater to the diverse needs of its clients, offering a comprehensive range of services and solutions tailored to individual requirements.

  • Comprehensive Market Knowledge and Data-Driven Insights

    Siam Real Estate's competitive edge is further reinforced by its focus on providing clients with the comprehensive market knowledge and data-driven insights. The agency's extensive market reports and real-time updates empower buyers and sellers to make well-informed decisions, ensuring they are well-positioned to navigate the competitive landscape. By leveraging data and market intelligence, Siam Real Estate is able to identify trends and opportunities, further solidifying its position as a market leader.

The Scope of Siam Real Estate’s Market Development


Siam Real Estate has consistently thrived in the competitive Thai property market, thanks to its strategic market development approach. The agency aims to identify and capitalize on both existing growth markets and potential new target markets to ensure continued success. This report outlines the scope of Siam Real Estate's market development strategy, focusing on target markets and innovative methods for matching buyers with suitable properties.

Target Markets for Thailand Real Estate

  • Existing Growth Markets

    Thailand's real estate market has experienced steady growth in recent years, driven by the country's attractive quality of life and affordable cost of living. This has led to an influx of quality expatriates looking to relocate to Thailand for various reasons, such as family living, retirement, holiday homes, and investment purchases. Siam Real Estate has successfully catered to these market segments, offering tailored solutions and expert advice to meet the diverse needs of clients.

  • New Potential Target Markets

    In addition to existing growth markets, Siam Real Estate continually explores new potential target markets to expand its client base and seize emerging opportunities. By identifying and understanding the needs of various demographics, the agency can tailor its marketing efforts and property offerings to attract clients from these untapped markets. This proactive approach ensures that Siam Real Estate remains at the forefront of the Thai property market, driving growth and success.

Matching Buyer Criteria with Suitable Properties

  • Qualifying Buyers' Requirements

    Siam Real Estate places great emphasis on understanding the unique needs and preferences of each client to ensure a seamless property buying experience. The agency achieves this by qualifying buyers' requirements through in-depth consultations and an extensive understanding of the local property landscape. This approach enables Siam Real Estate to present clients with properties that closely match their criteria, streamlining the decision-making process and enhancing customer satisfaction.

  • CRM Instant Matching System

    Siam Real Estate leverages cutting-edge technology to further refine the process of matching buyers with suitable properties. The agency's Customer Relationship Management (CRM) Instant Matching System utilizes data analysis and algorithms to identify properties that align with buyers' preferences, budget, and location requirements. By harnessing the power of technology, Siam Real Estate can quickly and accurately match clients with ideal properties, saving time and resources.

  • Targeted Marketing and Newsletters

    To ensure that clients receive relevant property information and news, Siam Real Estate employs targeted marketing and newsletters. The agency's database subdivides buyers by location, budget, and property type, allowing for the creation of customized newsletters that cater to specific buyer groups. These newsletters feature properties and news articles tailored to the recipient’s interests, ensuring that clients remain informed and engaged with the Thai property market.

How Siam Real Estate Attracts and Serves Its Clients and Business Partners

Attracting Clients and Business Partners

  • Comprehensive and Engaging Website

    Siam Real Estate's website serves as the agency's primary shop window, showcasing its extensive property listings and services. Through a combination of search engine optimization (SEO), web marketing, regular mailings, and newsletters, the agency effectively attracts buyers and sellers from across the globe. The website features a members area for buyers and an owners login area, providing a seamless and user-friendly experience for clients.

  • Dedicated Agents and One Point of Contact

    To ensure a personalized and efficient service, Siam Real Estate assigns a dedicated agent to each buyer and seller, acting as a single point of contact throughout the property transaction process. This approach fosters long-lasting relationships with clients and promotes a sense of trust and accountability.

  • Up-to-Date Property Listings

    Siam Real Estate takes pride in maintaining one of the most up-to-date property websites in Thailand. The agency updates property listings daily and promptly removes sold properties, ensuring that clients have access to accurate and relevant information. This commitment to transparency and honesty is a key factor in attracting clients and business partners.

  • Collaboration with International and Local Agents

    Siam Real Estate is open to collaborating with a network of international and local agents to share property listings, filling a gap in the Thai property market similar to the Multiple Listing Service (MLS) system that Thailand currently lacks. By embracing partnerships and working together with other agencies, Siam Real Estate can offer clients a wider range of property options and enhance its market reach.

Serving Clients and Business Partners

  • Exceptional Customer Service

    Siam Real Estate places a high priority on providing the best possible customer service to its clients and business partners. From the point of entry to the completion of a sale or purchase, the agency is committed to supporting clients throughout the entire process. This unwavering dedication to customer satisfaction has been instrumental in fostering strong relationships with clients and business partners.

  • After-Sales Service

    In addition to guiding clients through the property transaction process, Siam Real Estate also offers comprehensive after-sales service. This support ensures that clients continue to receive assistance and advice even after a sale or purchase has been completed, further enhancing their overall experience with the agency.